The Products and audience section controls eligibility.

Depending on campaign type and plugin version, controls can include:

• include products or variations,
• include categories,
• exclude products,
• exclude categories,
• exclude sale items,
• customers,
• exclude customers,
• customer roles,
• exclude roles,
• product tags,
• brand/taxonomy targeting where supported.

Best practice

Start with the narrowest valid target. If a promotion is only for one category, include that category instead of applying the campaign store-wide and adding many exclusions.

After saving, test one eligible product, one excluded product, one eligible customer and one ineligible customer.